Soccer
Customized soccer shirts: local sponsorship, a key asset
Let's step outside the realm of aesthetics for a moment! Yes, extending the life of your sports equipment saves you money and helps combat environmental degradation.
For a long time a simple symbol of belonging, the personalized soccer jersey is becoming an intelligent object,capable of connecting the athlete or supporter to a veritable digital ecosystem.
Nike led the way back in 2018 with its Chelsea Third jersey, the first modern personalized soccer shirt to incorporate NikeConnect technology. By scanning the logo with a smartphone via the Nike App, fans gained access to exclusive content, playlists, competitionsand more.
On the sporting side, the personalized, connected soccer jersey took on a technological dimension back in 2016 with Stade de Reims. Players were fitted with vests equipped with GPS chips and biometric sensors, recording their speed, distance traveled or changes of direction.
This data, analyzed by the performance unit, is used toadapt training sessions,avoid injuries andoptimize recovery. What's certain is that tomorrow, this logic will go even further, why not with heart rate, body temperature or hydration level sensors?
Beyond performance, customization is at the heart of this evolution. Fans will soon be able to design cheap soccer shirts with originality: patterns, colors, symbols, material or patches customized to their tastes.
In terms of technology, there will be an NFC chip to access content tailored to the match, venue or date.
Nike, already a pioneer with NikeConnect, is now exploring personalization on a grand scale, combining fashion, data and community engagement.
Competitors Adidas and Puma are working on smart textiles capable of integrating invisible micro-sensors, while clubs such as Chelsea, PSG and Real Madrid are using data to strengthen the relationship between fans and players.
Alongside the major groups, a network of start-ups specializing in smart textiles, sports AI and biometrics is pushing back the boundaries. Some are developing open-source solutions for amateur clubs, while others are working on sensor precision.
In the next few years, personalizing a soccer jersey with a dynamic interface will be child's play. Fans will be able to scan their crest, discover augmented reality animations and live statistics.
As for gamification, it will make its entrance: loyalty points, badges or geolocated challenges will transform the wearing of a jersey into a more playful experience.
Within a decade, textiles could become self-regulating. When a club decides to order a personalized soccer jersey, it is possible to choose a fabric capable of adjusting temperature or muscle compression according to effort. And, textile microprocessors could analyze data in real time and interact with training or health applications.
At the same time, brands will have to incorporate recycled materials to move towards an eco-responsible soccer jersey.
Let's step outside the realm of aesthetics for a moment! Yes, extending the life of your sports equipment saves you money and helps combat environmental degradation.
Inspired by the food Nutri-score, this indicator aims to measure the environmental impact of a garment throughout its life cycle, from fiber production to end-of-life. Its aim is to help
