Soccer and rugby fans can now celebrate the arrival of a major innovation on the sports socks market: R-SOCK®a revolutionary collaboration between NOLT® and NOOSA™. These socks mark a significant transition to a more sustainable and circular future, showcasing the first generation of circular, organic and petroleum-free sports socks. 🧦♾️
The innovative concept behind R-SOCK® is based on the bold vision of creating sports socks that can be fully collected, recycled and transformed into new socks each season. Our goal to achieve this? Initially, to design the first samples of soccer & rugby socks with NOOSA™ YARN yarn in our partner workshop in Bulgaria. Then, send them out for testing at various clubs equipped with NOLT®such as rugby club RC Auch 🏉. Finally, at the end of the season, they will be recycled for the manufacture of future R-SOCKS®. The loop will thus be infinitely closed, creating a sustainable, environmentally-friendly model. 💚
R-SOCK® IS is part of the NOLT®'s commitment to usher in an era when the environmental impact of sports products should be considerably reduced. The biosourced fiber NOOSA™composed of 90% sugar from cereals such as corn 🌽, wheat 🌾 or sugar cane 🍭, is the main raw material for these revolutionary sports socks. This eco-friendly composition helps to drastically minimize the carbon footprint and microplastic discharges into the oceans. In addition, 10% reclaimed and recycled elastane is incorporated, underlining the commitment to a circular, sustainable and always performance-oriented approach. ♻️
In the long term, the ultimate goal of R-SOCK® production is to operate in a closed loop, eliminating the need to constantly produce new socks from virgin materials. Once enough material has been harvested from the recycling of the first socks NOOSA™socks, production can continue ad infinitum, without the need to use new resources. ♾️
🤨 To make things clearer, we've put together a little diagram that summarizes and illustrates this revolutionary approach:
This pioneering project received funding from the European Union as part of the Single Market program, with support and supervision from Techtera on this collaboration, under grant agreement number 101074671 - EuroBoosTEX. 🇪🇺
⚽ 2.2M soccer club members in France
🏉 300k rugby club members in France
🧦 An average of 2 pairs per player per season
🚮 5M pairs of soccer & rugby socks consumed and thrown away today
With R-SOCK®we offer a real solution for changing the rules of the game. 🃏 Indeed, on our scale, if we capture 5% of the French soccer and rugby market (which is our goal), that would be equivalent to 250k pairs of R-SOCKS® !
"As part of NOLT's strategic objectives, we aim to capture 5% of this extensive market by 2025 (similar market share than Kappa). This translates to a substantial total addressable market, encompassing at least 250,000 socks sold annually (equivalent to 2 pairs per year for 125,000 licensees)."
R-SOCK® represents a significant step towards a circular and responsible future for the sports sock industry. Thanks to this collaboration between NOLT® and NOOSA™, sport is becoming increasingly responsible by contributing to the preservation of our planet. 🌍🌱
For a long time a simple symbol of belonging, the personalized soccer jersey is becoming an intelligent object, capable of connecting the athlete or supporter to a veritable digital ecosystem.
For a long time a simple symbol of belonging, the personalized soccer jersey is becoming an intelligent object, capable of connecting the athlete or supporter to a veritable digital ecosystem.
