Why: Why sublimation rather than flocking?

👋🏼 Hi, sports fans!

Today, we've put together an article that's close to our hearts on a subject that's very close to our hearts: sportswear. If you're a sports enthusiast like us, you know how much the choice of jersey can influence your performance on the field. So why opt for sublimation rather than flocking for your precious sports shirts? 👕 Follow the guide to discover the ecological and technical benefits of this revolutionary printing method! 💡

your choice of shirt can influence your performance on the pitch

flocking, its limitations and drawbacks

Flocking is a classic and well-known printing method found on many sports shirts.

This is a thermal transfer marking technique. The visual is printed and cut by a machine from a roll of vinyl, which is then heat-bonded to the textile at high temperature. It can take on different appearances: velvet, smooth, fluorescent, glitter, etc.

Admittedly, it may once have been the norm. But today, it has a few notable drawbacks that need to be taken into consideration.

Firstly, flocking can degrade rapidly after several intensive washes, resulting in a loss of quality and aesthetics of the jersey. What's more, the chemical inks used in the flocking process can be harmful to the environment, contributing to the pollution of our beautiful planet. A soccer field without grass is a bit sad, isn't it? 🙄 Finally, flocking knows its aesthetic limits when it comes to the very design of your sports jersey. In fact, sublimation offers total freedom of creativity and personalization that flocking doesn't. The only limit with sublimation is the one you set yourself... We tell you more below! 👇🏼

your choice of shirt can influence your performance on the pitch

Sublimation, an ecological and technical revolution

Now let's talk about sublimation, THE printing method of the future for sports shirts.

Sublimation is a much more environmentally-friendly printing process. At a high temperature of between 180° and 210° and accompanied by strong pressure, the water-based ink is impregnated directly onto the jersey and solidifies within it to pigment it.

Unlike flocking, sublimation offers unrivalled print quality and exceptional durability. But that's not all! Sublimation uses environmentally-friendly, water-based inks. The sublimation process ensures that the pigments adhere perfectly to the fabric, guaranteeing brilliant colors that won't fade over time. Finally, as we told you above, sublimation also offers limitless freedom in the realization of jersey designs. 🎨

your choice of shirt can influence your performance on the pitch

NOLT, THE revolution in sportswear

NOLTis THE eco-responsible sports brand that reinvents the sports shirt. At NOLTwe're committed to making sportswear from recycled polyester, helping to reduce plastic waste. And guess what? We use sublimation as the printing process for our jerseys! 🖨️

This means that not only are you wearing a technical, beautiful and environmentally-friendly sports jersey, but you're also benefiting from the best possible print quality. With NOLTyou're guaranteed to win on all fronts! 🫡

So sports fans, it's time to say goodbye to flocking 👋🏼 and make way for sublimation in your sports equipment. Opting for sublimation means choosing quality, durability and respect for the environment. And with NOLTyou're guaranteed a sports jersey at the cutting edge of innovation and eco-responsibility. So why not join the sportswear revolution? Join us at NOLT and make a difference on the field while preserving our planet! 🌍

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