Wondering how long a soccer match lasts? You've come to the right place. Today, we're going to explain the rules that govern playing time on the pitch. So put on your cleats, or prepare yourself a nice aperitif if you prefer watching sport to playing it. Get ready to dive into the world of soccer!
Basically, NOLT is an equipment manufacturer, a sports brand designed to meet the needs of sports clubs and associations. But today, the brand wants to go further, and dreams of enabling all athletes to wear NOLT for running.
Before launching complete, 100% circular offers for soccer, rugby, basketball, handball and volleyball, NOLT developed the first models for each sport with the help of a club and its licensees. A method that aligns with our circular model, putting the licensee/athlete at the heart of each project.
In November 2021, the Athlétique Club de Valbonne announced that it wanted to rebuild the club's identity, including a new equipment supplier and with one focus in particular: moving towards greatereco-responsibility. 🌳 And so the team embarked on its first NOLT RUNNING collection, for and with a club.
Nine months later, we've tested, worn out and validated the collection.
The club put its trust in NOLT and placed an order in July for all 250 members. The first shirts arrived in time for the start of the new academic year at the beginning of September. On the same day, we launched our first "BtoC" collection... for RUNNING!
The licensee is at the heart of the project, and for the first time, all riders will have access to our products 🏃🏃♂️💨
NOLT's mission remains the same: to change the rules of the game, for real, by making eco-designed, responsible and sustainable equipment accessible to all. However, for the first time, the brand is targeting all athletes , not just club members.
The first NOLT RUNNING collection was developed and designed in France over a nine-month period. The garments were tested on the roads of southern France, as well as on some legendary races, such as the Valencia Marathon in Spain.
Once the campaign is over, the collection will be made by the teams at the workshop in northern Portugal, using only recycled materials and non-toxic inks. A QR Code inside the jerseys and tank tops will enable anyone to return worn or damaged garments free of charge for repair or recycling by the team. ♻️
To launch its first RUNNING collection, NOLT has chosen the crowdfunding platform Ulule. The campaign (link here!) began on Monday September 12 with early birds (discounts) until Friday September 16 and will end on Wednesday October 12 at 11:59pm.
On the site, consumers can find six different products in a range of colors: the running split short (M/W), the running tank top (M/W), the running jersey (M/W), the running zipped sweatshirt (M/W), the running post-run hoodie (M/W) and the running water-repellent jacket (M/W). Three packs are also available: tempo (jersey + shorts), long run (tank top + shorts) and marathon (jersey, tank top, shorts, zipped sweatshirt and jacket).
Through this campaign, NOLT also aims to analyze the needs and desires of its customers. Following this campaign, the brand aims to develop further into a new discipline - running - and become a global sports brand offering clothing for all athletes - and no longer just an outfitter exclusively for sports clubs and associations. NOLT is also looking to expand into a new sport with the launch of its first cycling collection in the near future.
To be continued...
