After a great year in 2022 and promising figures, NOLT is aiming for solid objectives for the new 2023 season!
Firstly, NOLT had a very good 2022 season, with strong figures. The aim: to build on these to make an even greater impact in 2023. In 2022, the brand equipped 350 clubs in a dozen sports. These include soccer, rugby, volleyball, handball and basketball. In 2022, NOLT produced 50,000 circular sportswear items, recycling 500,000 plastic bottles in the process.
Finally, for the production of R-SHAPE cups, 10 tonnes of textiles were recycled and given a second life.
In 2022, NOLT shook things up. In 2023, NOLT will change the rules of the game.
At the start of the new year, NOLT has its sights firmly set on the future. The brand will be launching the first 100% circular cycling collection. And, to do so, it will rely on the first community-based sales system: COBUY.
The principle is simple: for 1 month, the more the community grows, the lower the price of the clothes. In fact, it's a pre-sale system. So, for example, a 100% circular jersey priced at €79.00 (incl. VAT) could end up costing dozens of euros less as the number of buyers increases.
To take things a step further, the first fifty buyers will receive express delivery (48 hours after the end of pre-orders), while the others will have to wait four to six weeks. All will form a community of #GameChangers!
And so, NOLT wishes to develop its community and make its circular products accessible to all. This action also aims to thank all those already involved in the co-creation of previous collections
In 2023, NOLT is also turning its attention to distribution. Agreements have been signed with major distributors such as Casal Sport - a specialist in local authorities - and Decathlon to equip clubs in France and Europe. With the latter, NOLT aims to accelerate its development in Belgium, and Decathlon to enhance its eco-responsible offering. Other distributors will be announced in the coming weeks for the coming season.
